Skip to content

Ethical brand ratings and accreditation since 2001

Back to table
Good shopping guide ethical accreditation tick


How ethical is ASUS?
ASUS is a laptop and computer brand that can be found in The Good Shopping Guide’s Ethical PCs, Laptops and Tablets Ratings Table. The brand obtains a strong Good Shopping Guide Ethical Score and therefore passes our ethical criteria to be considered a good ethical brand, with positive policies concerning the Environment, Animals and People. We encourage other computer companies to follow ASUS’ lead and implement more ethical rules and procedures within its company policies.

More information on the necessity of ethical computers may be found in The Good Shopping Guide to Sustainable & Ethical Computers. Then, in our Ethical PCs, Laptops and Tablets Ratings Table, you can compare ASUS to other brands.

What does ASUS do?

ASUS, which is owned by ASUSTek Computer Inc, is a Taiwan-based multinational computer hardwear and electronics company that began in 1989. The brand sells laptops for all needs, gaming monitors and PC elements, ASUS is also the creator of its smart home robot. The brand has lots of history which can be read about here.

ASUS integrates sustainability into its business strategy to provide valuable contributions to humanity which is why we consider ASUS an ethical laptop brand.

In what areas does ASUS perform well? 

ASUS performs well in many areas of our criteria including its Environmental Report, Eco Labels, lack of Fossil Fuels and Animal Welfare concerns. The brand also has a good code of conduct policy, ASUS is a member of RMI and has a responsible minerals page containing a target for increasing the number of qualified smelters to 100% by 2025. The sustainability report from ASUS has a section on its 2025 sustainability goals commenting on issues such as carbon emissions, renewable energy and packaging. ASUS’ products are also EPEAT certified.

How could ASUS rate higher on our Ethical PCs, Laptops and Tablets Ratings Table? 

ASUS is eligible for Ethical Accreditation due to its high score on The Good Shopping Guide, this is examined by looking at the Environment, Animals, and People within a company and how much the brand considers this. Learn more about how we rate.

Ethical Accreditation increases client trust in a brand and acts as a certification for businesses to show that they adhere to an ethical standard. ASUS might enhance its Ethical Rating score even more by addressing concerns regarding factories that operate under conditions that reflect forced labour, as well as dealing with ASUS’ recent evaluation by a consumer guide, which indicated that the brand may have employed tax evasion tactics as it received the worst rating.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a PC, Laptop or Tablet company that is seeking to improve its CSR or sustainability reporting and initiatives?

Contact us to learn more, or complete our short form for an initial evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating