Auro

How ethical is Auro?

Auro is a brand of plant-based, eco-friendly paints in a range of finishes which has been based in Herefordshire, UK since 1983.

Auro has achieved an acceptable score on The Good Shopping Guide’s Ethical Paint Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Auro perform well?

Auro performs well across all of our criteria, but we were particularly impressed with the brand’s use of natural ingredients. The brand gets a top score for our Environmental Report and Toxic Chemicals Policy criteria.

The above benchmark score that Auro is awarded on The Good Shopping Guide’s Ethical Paint Ratings Table is the result of an evaluation of multiple ethical criteria.

What can Auro do to improve its ethical score?

Auro is encouraged to apply for Ethical Accreditation. If successful in its application, Auro would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.