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Ethical brand ratings and accreditation since 2001

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Aviva

How ethical is Aviva?

Aviva, a socially responsible insurance and pensions brand owned by Aviva Plc, is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 83 in our Ethical Pensions Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Pensions sector to follow Aviva’s example and adopt more ethical policies and practices.

In which areas does Aviva perform well?

Aviva performs well across a range of criteria, particularly the Environment category, in which it receives 100%.

The brand has a comprehensive Sustainability Report, which outlines several goals for improving its environmental impact, such as its target to become Net Zero across its entire business by 2040. Aviva, therefore, receives a top rating in our Environmental Report assessment. Download and view Aviva’s Sustainability Report here.

Moreover, Aviva receives a top rating for Political Donations. The company has Business Ethics Code which confirms its opposition to making donations to political parties or candidates. This is an important aspect of Aviva’s ethical policies, as political donations can disrupt democracy and hinder social progress.

What makes Aviva so sustainable?

Aviva has a wide range of sustainable initiatives that further the brand’s ethical status. As well as strong environmental policies, Aviva also focuses on improving its corporate structure by setting targets to introduce the number of women and global majority ethnicities in senior leadership roles.

Moreover, Aviva is transparent about its tax payments, which are disclosed in the company’s Sustainability Report. This is a crucial feature of an ethical business in the Finance sector, which is notorious for its tax evasion. 

How did Aviva attain Ethical Accreditation? 

Aviva has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Aviva is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Aviva is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Aviva as an ethical brand.

Ethical performance in category

0

GSG score

83
75

GSG category benchmark

100

Awarded Ethical Accreditation

Ethical Rating

Environment

  • Environmental Report

    Good

  • Environmental Destruction

    Good

  • Carbon Disclosure & Reduction Targets

    Good

People

  • Irresponsible Lending

    Poor

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Good

  • Responsible Investment Policy

    Acceptable

  • Other Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating