Aybl

How ethical is Aybl?

Aybl is an activewear brand owned by RK Brands Ltd. and has a good score on The Good Shopping Guide’s Ethical Activewear Ratings Table.

With a GSG score of 73, Aybl can be considered an ethical brand. Aybl hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Activewear sector to follow Aybl’s example and adopt more ethical policies and practices.

What does Aybl do?

Aybl is a British based women’s Activewear brand that aims to “empower women through the power of fitness”.

In which areas does Aybl perform well?

Aybl performs well for Animal Welfare as all of its clothing is made from non-animal materials such as nylon, polyester and cotton.

We found no Human Rights criticisms, therefore Aybl scores well in our Human Rights category.

What can Aybl do to improve its score?

The above benchmark score that Aybl is awarded with on The Good Shopping Guide’s Ethical Activewear Ratings Table is the result of an evaluation of multiple ethical criteria.

As Aybl already receives a good score in the Ethical Activewear sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Aybl will be offered the use of The Good Shopping Guide ethical mark.

However we would encourage Aybl to publish an Environmental Report, and a comprehensive Code of Conduct in order to improve its score for these criteria. As these are not currently available, the brand scores poorly in those areas. If Aybl applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.