Bailey’s

Is Baileys an ethical spirits brand?

Known for being a popular drink at Christmas time, Baileys is an Irish cream liqueur brand owned by Diageo Plc.

Despite its popularity, Baileys, unfortunately, receives a below benchmark score and is not one of The GOOD Shopping Guide’s top-rated brands within the Ethical Spirits sector.

Would you like to find out how Baileys compares against other Spirit brands? Have a look at the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve meeting our minimum Ethical Benchmark.

The GOOD Shopping Guide encourages all brands to follow the example set by our Ethically Accredited brands and begin adopting more ethical practices.

What does Baileys receive a bottom rating for?

Baileys receives a bottom rating for the Public Record Criticism category in The GOOD Shopping Guide. The company also received Public Record Criticisms + for having more than five valid criticisms in the past five years.

What can Baileys do to improve its score? 

Baileys’ low score on The GOOD Shopping Guide’s Spirits Ethical Ratings Table is the result of a calculation of multiple ethical criteria.

To score higher, Baileys’ should explore organic and GMO-free options and its parent company, Diageo, should release a more detailed and impact-based environmental report.

Your Spirits brand may benefit from Ethical Accreditation. Our certified brands proudly display our Ethical Mark which demonstrates to consumers that it is an ethical company to shop with. Have a look at our Ratings Tables to see which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like some more information, please get in touch or fill out a rapid initial brand ethics assessment form.