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Ethical brand ratings and accreditation since 2001

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Is Baileys an ethical spirits brand?

Known for being a popular drink at Christmas time, Baileys is an Irish cream liqueur brand owned by Diageo Plc.

Despite its popularity, Baileys, unfortunately, receives a below benchmark score and is not one of The Good Shopping Guide’s top-rated brands within the Ethical Spirits sector.

Despite currently having a below-benchmark score, The Good Shopping Guide still recommends that Baileys get in touch and apply for Ethical Accreditation. After receiving its application, we would assess Baileys and then offer it some advice on how to improve its score.

Would you like to find out how Baileys compares against other Spirit brands? Have a look at the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve meeting our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and begin adopting more ethical practices.

Is Baileys vegetarian-friendly?

Unlike other Diageo-owned brands, Baileys receives a top score for our Vegetarian/Vegan category. Baileys has produced a 100% dairy-free and vegan product named ‘Baileys Almande’ which contains almond milk.

What does Baileys receive a bottom rating for?

Baileys receives a bottom rating for the Public Record Criticism category in The Good Shopping Guide. Unite, a trade union, asked Diageo to cease operations in Scotland during the Coronavirus pandemic because of worries about workplace safety.

Although the company complied with social distancing rules, concerns were raised about the safety of the use of communal areas like canteens at production plants with over 200 workers.

What can Baileys do to improve its score? 

Baileys’ low score on The Good Shopping Guide’s Spirits Ethical Ratings Table is the result of a calculation of multiple ethical criteria.

To see its score rise on the Spirits Ethical Ratings Table, we recommend that Baileys contact us and apply for Ethical Accreditation. In doing so, Baileys would receive some advice from The Good Shopping Guide on how to improve upon its bottom scores.

Your Spirits brand may benefit from Ethical Accreditation. Our certified brands proudly display our Ethical Mark which demonstrates to consumers that it is an ethical company to shop with. Have a look at our Ratings Tables to see which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like some more information, please get in touch or fill out a rapid initial brand ethics assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating