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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

Bakers

How ethical and sustainable are Bakers?

Bakers is a Nestlé-owned dog food brand. The brand did not score well in our Ethical Cat and Dog Food Ratings Table. Bakers are currently unable to be granted Ethical Accreditation due to not meeting our Ethical Benchmark to be ethically-certified by The GOOD Shopping Guide.

What is Bakers and what does it do?

When Edward Baker established a family flour business in 1851, the Bakers’ saga officially began. Edward Baker believed that dry dog food should be equally as appetising as it is nutritious, therefore in 1991, he introduced Bakers Complete. The company was founded in Suffolk, where it is still active today.

Where does Bakers score well as a brand ethically?

Bakers- although not Ethically Accredited- score well in areas in categories such as an Environmental Report, availability of Organic products, and stance on Armaments. Bakers’ parent company Nestlé has declared a number of environmental targets, including a Net Zero goal.

How can Bakers improve its Ethical Rating?
In order to improve its Ethical Rating, Bakers needs to consider taking action on areas of interest such as Animal Welfare and Genetic Modification.

Bakers could improve its Animal Welfare rating if its parent company, Nestlé, ceased involvement in animal testing.

Ethical performance in category

0

GSG score

21
72

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Poor

  • Organic

    Poor

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating