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Ethical brand ratings and accreditation since 2001

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How ethical is BAM?

BAM is an activewear brand owned by Bamboo Clothing Ltd, and has an excellent score on The Good Shopping Guide’s Ethical Activewear Ratings Table.

With a GSG score of 99, BAM can be considered an ethical brand. BAM hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Activewear sector to follow BAM’s example and adopt more ethical policies and practices.

What does BAM do?

BAM is a brand of Activewear established in 2006 by an ex-athlete. It focuses on sustainability and uses primarily bamboo material in its products, due to its much lower environmental impact than other fibres, such as cotton.

In which areas does BAM perform well?

BAM performs well across all of The Good Shopping Guide’s criteria. BAM’s website provides comprehensive information about its ethics, with a focus on sustainability.

BAM chooses to make its products using bamboo materials wherever possible due to its lower environmental impact than cotton, therefore it scores highly for our Environmental criteria. BAM also receives a high rating for Animal Welfare, as its merino wool is certified by Responsible Wool Standard, which helps to ensure better sheep welfare.

The brand also boasts a robust Code of Conduct and is a living wage employer that gives its employees shared ownership in the company, therefore BAM gets a high score for Code of Conduct.

We found no human rights or other criticisms, therefore BAM scores well across all of our ethical criteria including Human Rights and Public Record Criticisms.

What can BAM do to improve its score?

The above benchmark score that BAM is awarded with on The Good Shopping Guide’s Ethical Activewear Ratings Table is the result of an evaluation of multiple ethical criteria.

As BAM already receives a top score in the Ethical Activewear sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, BAM will be offered the use of The Good Shopping Guide ethical mark.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Better Cotton Initiative


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating