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Ethical brand ratings and accreditation since 2001

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How ethical is bBold?

bBold is a brand of self tan products which has a below-benchmark score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. Although bBold has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in bBold if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Self Tan sector.


What does bBold do?

bBold is a self tan brand that was launched in County Derry, Northern Ireland, in 2012.


In which areas does bBold perform poorly?

bBold was marked down under our criteria for its Environmental Report as this information was not available. It also receives a bottom rating for our Organic and Vegetarian criteria due to a lack of certification.

bBold gets a middle rating for Animal Welfare as it claims to be 100% cruelty-free but does not have any verification for this, other than PETA certification. Find out more about how we rate by exploring our ethical criteria.


Past Criticisms of bBold’s record

We found no past criticisms of bBold.

In which areas does bBold score well for its ethics?

We found no criticisms of bBold relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.


How can bBold improve its ethical rating?

The below-benchmark score that bBold is awarded with on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, bBold has some issues to resolve, including its lack of certification for Organic products and its lack of an Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give bBold some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating