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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is BiOFAIR?

BiOFAIR is a brand of pasta and grains owned by Windmill Organics Ltd which has a good score on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table.

With a high GSG score, BiOFAIR can be considered an ethical brand. BiOFAIR hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Pasta, Pulses & Rice sector to follow BiOFAIR’s example and adopt more ethical policies and practices.

What does BiOFAIR do?

BiOFAIR produces a range of organic and gluten free items created by Windmill Organics. Their mission statement is “is to help third world communities develop economically sound trading relationships, while at the same time protecting the health of farmers and the integrity of the local environment”.

In which areas does BiOFAIR perform well?

BiOFAIR performs well for its Environmental Report, as it has a ‘What We Stand For’ page detailing how its products are vegetarian/vegan and organic. There is also an ‘Our Mission’ page on Windmill’s website with information on the history of the brand and its commitment to reducing single-use plastic and its ethical and sustainable supply chain. In addition, Windmill Organics states that all of its brands are GMO free.

Overall we were very impressed with BiOFAIR’s clear ethical ethos, producing a range of products that are free from harmful ingredients with an emphasis on natural products, so the brand has been awarded a top rating for our Ethical Innovator criterion. Find out more about our ethical criteria.

What can BiOFAIR do to improve its score?

The above benchmark score that BiOFAIR is awarded on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table is the result of an evaluation of multiple ethical criteria.

As BiOFAIR already receives a top score in the Ethical Pasta, Pulses & Rice sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, BiOFAIR will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating