Biotherm

Is Biotherm an ethical brand?

Biotherm, a skincare brand owned by L’Oréal, receives a low Good Shopping Guide score in the Ethical Skincare Ratings Table. This confirms that Biotherm does not adhere to our basic ethical standards, primarily due to the activities of its parent company.

The Good Shopping Guide encourages all brands in the Skincare sector, including Biotherm, to strive for higher ethical standards within their operations and business practices.

In which areas does Biotherm score well ethically?

Although it receives a low rating overall, Biotherm scores well in some research categories. Due to its lack of involvement in the Nuclear Power, Fossil Fuels and Armaments industries, Biotherm receives a top rating for these categories.

In which areas does Biotherm score poorly for its ethics?

Unfortunately, Biotherm scores poorly in many more categories. This includes Irresponsible Marketing, which comes as a result of L’Oréal’s controversial marketing of harmful products, such as its chemical hair straighteners, which have been accused of causing cancer in some consumers.

Biotherm also receives a bottom rating for Animal Welfare, as L’Oréal is known for its role in animal testing.