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Ethical brand ratings and accreditation since 2001

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Is Biotherm an ethical brand?

A low ethical score is assigned to Biotherm by The Good Shopping Guide; L’Oreal is a multinational corporation that owns several other well-known make-up and skincare brands, including Biotherm. Unfortunately, as indicated by its low Good Shopping Guide score in our Ethical Skincare Ratings Table, a huge conglomerate, L’Oreal, currently does not adhere to basic ethical standards. For this brand to qualify for our Ethical Accreditation, it must make a number of changes.

The Good Shopping Guide encourages all brands in the Skincare sector to reach for a higher ethical standard of business practice.

Is Biotherm Cruelty-Free?

Biotherm is not Cruelty-Free. Biotherm does not publish its Animal Welfare Policy online and its parent firm, L’Oreal is certainly not Cruelty-Free. Cruelty-Free consumer research blog, Cruelty-Free Kitty, says that the blog contacted Biotherm for its Animal Welfare Policy, and there was evidence of animal testing in the company activity, supply chain activity, or third-party activity.

Is Biotherm vegan?

Even if Biotherm claim that its products are ‘vegan’, because this is not a Cruelty-Free skincare brand, no vegan or vegetarian accreditation can be awarded to Biotherm.

The make up industry and colourism

As recently as 2020, giants in the cosmetics sector such as Estée Lauder, L’Oreal, Unilever, Johnson & Johnson, and Beiersdorf have come under fire for marketing skin-lightening items that support colourism in the cosmetics sector. Any cosmetic product should never attempt to achieve lighter, whiter, or fairer skin; promoting such a product is Irresponsible Marketing.

L’Oreal’s association with Nestlé

Consumers should be informed that the international behemoth Nestlé owns a sizable portion of shares in L’Oreal. (The Good Shopping Guide scores Nestlé brands very low since it engages in a number of unethical business activities across all of our research categories.)

In what areas does Biotherm perform well ethically?

The Good Shopping Guide carefully researches a brand’s Environmental Report since a brand or company’s documents relating to environmental issues frequently provide a good indication of that brand or company’s awareness of its impact on our planet. Fortunately, the “Biotherm for the Future” handbook has a long list of objectives for 2030 and 2025, including targets for biodiversity, water, and climate change. (For further information on them, see the report itself.) It is encouraging to hear from Biotherm that they have established quantifiable goals for both their direct business operations and supply networks.

The Soil Association certified Biotherm Garnier’s collection of organic skincare products.

How can Biotherm improve its ethical rating?

The Good Shopping Guide uses 15 ethical criteria to establish Biotherm’s score. Biotherm needs to explain and address a number of ethical issues, such as its position on GMOs, Animal Welfare, and its complicity in the unethical production of palm oil.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating