Blue Moon

How ethical is Blue Moon?

Blue Moon is a brand of alcoholic drinks which has a below-benchmark score on The Good Shopping Guide’s Ethical Beer, Lager & Cider Ratings Table. Although Blue Moon has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Blue Moon if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Beer, Lager & Cider sector.

What does Blue Moon do?

Blue Moon is a brand of Belgian style white beer launched in 1995 in Colorado which is brewed by Molston Coors.

In which areas does Blue Moon perform poorly?

Blue Moon was marked down under our criteria for GM as parent company, Molson Coors, has a GMO statement on its website confirming the use of GMOs in some markets. It also gets a bottom score for Organic and Vegetarian due to a lack of certification.

Blue Moon is given a bottom rating for Animal Welfare as Molson Coors confirms that it does test on animals when required to by law. It also gets a bottom score for Political Donations as Molson Coors donated above our threshold amount in recent election cycles.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Blue Moon’s record

As You Sow recently graded Molson Coors a D+ in its Corporate Plastic Pollution Scorecard for its contribution to plastic packaging pollution.

In which areas does Blue Moon score well for its ethics?

Blue Moon scores well for its Environmental Report as Molson Coors’ People & Planet Goals section includes targets for 2025 including water, carbon emissions and packaging.

We found no criticisms of Blue Moon relating to; Nuclear, Fossil Fuels or Armaments,  therefore the brand scores well for these criteria. Find out more about how we rate.

How can Blue Moon improve its ethical rating?

The below-benchmark score that Blue Moon is awarded with on The Good Shopping Guide’s Ethical Beer, Lager & Cider Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Blue Moon has some issues to resolve, including its use of GMOs. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Blue Moon some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.