Bounty

How ethical is Bounty?

Bounty is a vegetarian coconut-filled chocolate sold by the brand Mars. It was introduced to the UK and Canada in 1951 and is found in a blue wrapper (milk chocolate) or a red wrapper (dark chocolate). Bounty is no longer distributed in the United States by Mars.

Bounty unfortunately does not have a high enough score on The Good Shopping Guide’s Ethical Chocolate Ratings Table to be rated as ethical. Although Bounty has not yet met our ethical benchmark, we hope to see the brand make progress in the future to reach it, despite there being a long way to go.

You can find out more about Ethical Chocolate and see how other brands score against Bounty in our Ethical Chocolate Ratings Tables.

In what areas does Bounty score well for its ethics?

Bounty scores well in the Vegetarian/vegan category, due to having products certified by The Vegan Society.

Bounty also scores well for Environmental Report, as Mars’ Sustainability Report contains goals and targets, demonstrating a commitment to environmental progress.

Where does Bounty perform poorly? 

Bounty unfortunately receives a bottom rating for our Animal Welfare criteria due to its manufacturer, Mars, permitting animal testing on its products.

The brand also receives a bottom rating for Public Record Criticisms and Public Record Criticisms+, due to Mars’ high level of involvement in unethical practices. This includes human rights issues, poor environmental practices and worker exploitation.

What can Bounty do to improve its ethical rating?

The Good Shopping Guide’s score for Bounty is a result of a calculation from several ethical criteria. To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Bounty needs to resolve a few problems. This includes how they approach Animal Welfare and Public Record Criticisms. By improving upon these bottom ratings, Bounty could see its score rise on the Ethical Chocolate Ratings Table.

If you are associated with a chocolate brand or company, why not find out more about getting Ethical Accreditation from The Good Shopping Guide. See the other chocolate companies with Ethical Accreditation on our Ethical Chocolate Ratings Table. Get in touch to find out more or fill out our Free Initial Assessment form.