BPerfect

How ethical is BPerfect?

BPerfect is a brand of self tan products which has a below-benchmark score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. Although BPerfect has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in BPerfect if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Self Tan sector.

What does BPerfect do?

BPerfect is a brand of self tan made with added aloe vera to help prevent the skin from drying out.

In which areas does BPerfect perform poorly?

BPerfect was marked down under our criteria for its Environmental Report as the brand’s ‘About’ page lacks environmental information. It also receives a bottom rating for our Organic and Vegetarian criteria due to a lack of certification.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of BPerfect’s  record

We found no past criticisms of BPerfect.

In which areas does BPerfect score well for its ethics?

We found no criticisms of BPerfect relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.

How can BPerfect improve its ethical rating?

The below-benchmark score that BPerfect is awarded with on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, BPerfect has some issues to resolve, including its lack of certification for Organic products and its poor Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give BPerfect some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.