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Ethical brand ratings and accreditation since 2001

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Are Breville kettles ethical and sustainable?

Unfortunately, Breville has a below benchmark score within The Good Shopping Guide’s Ethical Kettles Sector and as a result, cannot yet be classed as an ethical brand.


As Breville does not yet meet the minimum ethical benchmark on The Good Shopping Guide’s Kettles Ethical Ratings Table, it is not eligible for Ethical Accreditation. Despite this, The Good Shopping Guide suggests that Breville reaches out to us to apply. When we have received its application, Breville will receive some advice on how to improve its score and become a more ethical brand.

Are you interested in finding out how Breville rates against other Kettles brands within the Ethical Kettles sector? Visit The Good Shopping Guide’s Kettles Ethical Ratings Table.  From our Ratings Tables, you can gain further insight into the criteria that our top-rated brands have fulfilled in order to meet our minimum ethical benchmark.

All brands are urged by The Good Shopping Guide to begin introducing more ethical and sustainable policies, taking inspiration from our top-rated brands.

Does Breville have an Environmental Report?

Newell Brands, Breville’s parent company, has a Sustainability Goals section on its website. the section contains targets for carbon emissions, waste and renewable energy. Newell Brands also has a Planet section within its Corporate Citizenship Report which contains evidence of progress and more detail about how the company is working towards its targets.

Why does Breville have a bottom rating for Political Donations? 

Unfortunately, Newell Brands has donated over our threshold in recent election cycles, so Breville receives a bottom rating in our Political Donations category.

What can Breville do to improve its score? 

Breville’s below benchmark score on The Good Shopping Guide’s Kettles Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria.

Even though Breville does not currently meet the minimum ethical benchmark in the Ethical Kettles Sector, The Good Shopping Guide still encourages it to get in touch with us to apply for Ethical Accreditation. When we have received Breville’s application, it will be offered some advice on how to improve its score and become a more ethical Kettle brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating