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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Bush? 

Bush is a part of The Good Shopping Guide’s Ethical Televisions Ratings Table. It has not yet met our Ethical Benchmark, but we have hopes that in the future, the brand will make the necessary changes to function more ethically and sustainably. Sony would be able to increase consumer trust by applying for Ethical Accreditation, which would include suggestions for ethical development and a complete examination of the brand by The Good Shopping Guide’s research team.

More information on the necessity of energy-efficient TVs may be found in The Good Shopping Guide to Ethical TVs. Then, in our Ethical Televisions Ratings Table compare Bush’s Ethical Rating to other brands of televisions.

What does Bush do?

Bush is a British consumer electronics brand that was founded in 1932 as Bush radio. The brand has been owned by J Sainsbury Plc since they bought Argos in 2016. Bush is a TV brand that also sells radios, headphones, tablets and other home appliances.

For which criteria does Bush perform poorly? 

Bush received a low rating for Animal Welfare, Human Rights and ECO Label usage. As the brands owned by J Sainsbury Plc, its reputation carries over to Bush; the abusive treatment of hens that Sainsbury’s has been accused of is the reason for the negative Animal Welfare score.

Sainsbury’s has been criticised for many reasons, such as an Observer investigation which revealed that the jobs agency used by Sainsbury’s is withholding wages. The brand is not a member of RMI but does state that suppliers have to meet OECD sourcing standards.

Past Criticisms of Bush’s ethical record

Greenpeace criticised Sainsbury’s, Bush’s parent company, for failing to reduce the amount of plastic waste that it produces. Sainsbury’s made the least amount of progress out of the top 10 UK supermarkets.

In what areas does Bush score well for its ethics?

Bush receives a high score for its Environmental Report, Code of Conduct as well as having no or minimal links to any investments in Nuclear Power, Fossil Fuel, Armaments and Political Donations. The brand speaks on becoming Net Zero and plastic packaging as well as evidence of this within its ESG and CSR reports. The brand has a strong Code of Conduct, although it is brief, the brand does follow the ETI base code.

How can Bush improve its Ethical Rating?

The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Bush should apply for Ethical Accreditation for detailed guidance on how to improve its sustainability and brand ethics.

Bush may begin to improve its Ethical Rating and meet our Ethical Benchmark by tackling Animal Welfare issues and becoming a member of RMI.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Television company that values ethics and needs certification, or wants to push for a higher ethical standard?

Contact The Good Shopping Guide to learn more, or complete our short form for an initial ethical and sustainability evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals


  • Human Rights+



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating