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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Butcher’s?

Butcher’s is a pet food brand that features highly in The Good Shopping Guide’s Ethical Cat and Dog food Ratings Table and passes our ethical benchmark. Butcher’s, from the company group of F.W. Baker Ltd, is one of The Good Shopping Guide’s well-rated ethical brands. We encourage other pet food brands to use Butcher’s as an example of ethical policies and practices to use.

A way for Butcher’s to further increase customer trust is by applying for Ethical Accreditation, which would include a more detailed assessment and result in the brand achieving The Good Shopping Guide’s Ethical Accreditation.

More information about the importance of organic cat and dog food may be found at The Good Shopping Guide to Ethical Cat and Dog Food. You can also compare Butcher’s to other brands in our Ethical Cat and Dog food Rating Table.

What do Butcher’s do?

Butcher’s began with Fred and Alice in the butcher shop they opened in Rugby, Warwickshire selling quality British meat to local markets and butchers ranging from Birmingham to London. In the 60s the youngest son, Graham combined his passion for dogs and knowledge of meat to develop the original Butcher’s recipe for dogs going on sale in 1987. Read more on Butchers’ story here. Butcher’s is owned by F.W. Baker Ltd and sells a large range of dog food and some natural cat food.

In what areas do Butcher’s perform well? 

Butcher’s receives a high rating for its range of organic dog foods that have been certified by EU. The brand has no links to any human rights or environmental issues, therefore, the brand receives a high score for having no public record criticisms. Butcher’s have no animal welfare, nuclear power, political donations or armament issues.

How could Butcher’s rate higher on our Ethical Cat and Dog food Ratings Tables? 

Butcher’s is eligible for Ethical Accreditation from The Good Shopping Guide due to its high score. The Good Shopping Guide calculates a brand’s Ethical Rating based on three categories: the Environment, People, and Animals. To further improve its score, Butcher’s should consider improving its Environmental Report. It should particularly focus on including targets and more detail on how it is implementing the measures outlined in its sustainability pledge. Butcher’s should also consider releasing a statement about GM ingredient usage in products not included in its organic range. Also, creating a vegetarian or vegan dog food range would improve its score.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Cat and Dog Food company that places ethics high on its priority list? This certification of
sustainability and ethics has benefited cat and dog food manufacturers including Benevo, DANO, V-Dog as well as many others. Contact us to learn more, or fill out our quick form for an initial evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating