Captain Morgan

Is Captain Morgan an ethical spirits brand?

Named after the 17th -century Welsh privateer, Sir Henry Morgan, Captain Morgan is a brand which produces flavoured rums.

Despite its popularity, Captain Morgan has a low score on The Good Shopping Guide’s Spirits Ethical Ratings Table.

To find out how other brands within the Ethical Spirits sector compare against Captain Morgan, have a look at the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to fulfil to reach our minimum Ethical Benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our Ethically Accredited brands and introduce more ethical policies.

What does Captain Morgan score highly in?

Diageo, the brand’s parent company, has no affiliation with the Nuclear, Fossil Fuel, or Armaments industries and so receives a top score in these categories.

What does Captain Morgan receive a bottom rating for?

For The Good Shopping Guide’s Public Record Criticism category, Captain Morgan receives a bottom rating as its parent company has received multiple criticisms in recent years.

What can Captain Morgan do to improve its score? 

The below-benchmark score that Captain Morgan receives is the result of an evaluation of multiple criteria, researched by The Good Shopping Guide.

With a score this low, there is not just one category the brand needs to improve upon however introducing an organic and Vegan/Vegetarian-certified range would make a beneficial difference.

Your Spirits brand could benefit from Ethical Accreditation. Our certified brands are able to proudly display our Ethical Mark which demonstrates to consumers that shopping with its brand is an ethical choice to make. Our Ratings Tables can show you which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like some more information, contact us or fill out a rapid initial brand ethics assessment form.