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Ethical brand ratings and accreditation since 2001

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Is Cello an ethical television brand?

Owned by Cello Electronics (UK), Cello is one of The Good Shopping Guide’s top rated TV brands within the Ethical Televisions sector.

As a top rated brand which reaches our minimum Ethical Benchmark, all Cello needs to do to be awarded with our logo is apply for Ethical Accreditation. The Good Shopping Guide would give Cello a detailed assessment and some recommendations on how it can improve its score even further.

To see how other brands within the Ethical Televisions sector rate against Cello, visit the Televisions Ethical Ratings Table. It can help you to find out more about the criteria that a brand has to reach so that it can meet our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the lead of our top-rated brands and introduce more ethical practices and apply for Ethical Accreditation.

What makes Cello an ethical television brand?

As an above-benchmark brand, Cello receives a top score in the majority of our categories.
This includes a top score for Nuclear Power, Animal Welfare, Armaments and Human Rights.

What does Cello receive a bottom score for?

Unfortunately, Cello’s score is bought down by some bottom and middle scores. Cello receives a middle score for our Environmental Report category.

Cello has an Environmental Policy which contains evidence of progress in improving how sustainable its packing is. However, there is a lack of information on the brand’s overall environmental policies or procedures relating to its products.

It receives a middle score as it is a relatively small company within this sector, and it does have an Environmental Policy.

What can Cello do to improve its score? 

Cello’s above benchmark score within The Good Shopping Guide is the result of a calculation of multiple ethical criteria.

If Cello were to improve upon its middle score for its Environmental Report, it could see its position rise on the Ethical Televisions Ratings Table.

However, as it already has an above benchmark score, The Good Shopping Guide encourages Cello to apply for Ethical Accreditation so that it can be awarded with our ethics and sustainability certification.

Would your Televisions brand benefit from Ethical Accreditation? To find out which other brands in the Ethical Televisions category have earned our ethics and sustainability certification, visit The Good Shopping Guide’s Ratings Tables. If you would like more information, get in touch or submit out a quick initial assessment form to get your Ethical Accreditation started.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating