Chupa Chups

How ethical is Chupa Chups?

Chupa Chups is a brand of sweets owned by Perfetti Van Melle B.V., which has a below-benchmark score on The Good Shopping Guide’s Ethical Sweets Ratings Table.

Although Chupa Chups has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Chupa Chups if it submitted itself for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Sweets sector and see how other brands score in our Ethical Sweets Ratings Table.

What does Chupa Chups do?

Chupa Chups is a brand of lollipop that was founded in 1958 and is now owned by Italian-Dutch company Perfetti Van Melle.

In which areas does Chupa Chups perform poorly?

Despite Chupa Chups making progress, there is still room for improvement. Chupa Chups was marked down under our criteria for Palm Oil and GMO usage, due to a lack of available information in these areas. It also scored a middle rating for its Environmental Report as the brand’s Sustainability page is not as detailed as we expect from such a large company.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Chupa Chups’ record

A survey by Break Free From Plastic found that Chupa Chups’ parent company was one of the top ten plastic polluters in the world for two years in a row. Perfetti Van Melle has also been named in a report by Changing Markets Foundation as a company guilty of greenwashing due to its claims regarding its packaging.

In which areas does Chupa Chups score well for its ethics?

We found no public record criticisms of Chupa Chups relating to Nuclear or Fossil Fuels, Armaments or Animal Welfare, so it also scores well for these criteria.

How can Werther’s  improve its ethical rating?

The below-benchmark score that Chupa Chups is awarded on The Good Shopping Guide’s Ethical Sweets Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Chupa Chups has some issues to resolve, including  its lack of an Environmental Report or statements relating to palm oil and GMO ingredients. It could also have its products certified as vegetarian.

If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Chupa Chups some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.