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Ethical brand ratings and accreditation since 2001

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How ethical is Churchill?

Churchill is a brand of insurance reviewed and researched for its ethics by The Good Shopping Guide. The brand receives an excellent Good Shopping Guide Ethical Score in our Ethical Insurance Ratings Table and therefore passes our Ethical Benchmark as an ethical brand. However, the brand is yet to be Ethically Accredited and could see its score improve if it submitted itself for a more thorough ethical review by The Good Shopping Guide.

To find out more information about Ethical Insurance and the ethical issues surrounding the insurance sector, see our editorial article.

What does Churchill do?

Churchill Insurance was one of the first direct auto insurers in the UK when it was established in 1989. The company began selling home insurance in 1990 and has since added van insurance, pet insurance, travel insurance, and insurance for animals to its product offerings. The UK-based business sells insurance coverage over the phone and online.

In what areas does Churchill perform well?

The brand received a top rating in a number of our assessment areas such as Environmental Reports, Political Donations, and Irresponsible Lending. These are critical research areas for brands in our Ethical Insurance sector.

How could Churchill rate higher on our Ethical Insurance Ratings Tables? 

Due to its high ranking, Churchill is eligible for Ethical Accreditation from The Good Shopping Guide. To improve its score further, the brand should invest its efforts in obtaining this status and improving its Responsible Investment Policy.

Corporate Social Responsibility, Sustainability, and Ethics Certifications for Ethical Insurance

Fill out an Initial Sustainability & Ethics form to get in touch with us if you work for or manage an Ethical Insurance firm about getting your brand certified and accredited.  If you have any additional inquiries concerning the benefits of Ethical Accreditation for your company, please contact us.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating