Colgate

Is Colgate an ethical toothpaste brand? 

Manufactured by the Colgate-Palmolive Company, Colgate is a well-known oral hygiene brand.

Within The Good Shopping Guide’s Ethical Toothpaste Sector, Colgate receives a below-benchmark score. Due to its low score, Colgate does not meet our minimum benchmark and cannot yet be classed as an ethical toothpaste brand.

Do you want to find out how Colgate rates against other popular brands within the Ethical Toothpaste Sector? Have a look at the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow in the footsteps of our top-rated brands and begin introducing more sustainable practices.

Does Colgate score well in any categories?

Colgate scores well in the Nuclear, Fossil Fuels and Armaments criteria, as it has not been linked to any of these unethical industries.

Which categories does Colgate score poorly in?

Unfortunately, Colgate still takes part in animal testing. It states on its website that animal tests are conducted when it is required by regulatory agencies or alternative methods are not suitable. As a result, the brand receives a bottom rating for our Animal Welfare category.

Additionally, as the brand’s parent company, Colgate-Palmolive, has made thousands of pounds of political donations in the United States, it receives a bottom rating for Political Donations.

What can Colgate do to improve its score? 

Colgate’s below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the result of a calculation of multiple ethical criteria. To improve its overall rating, Colgate should look to improve on its low ratings, including the Animal Welfare and Political Donations categories.

Did you know that your toothpaste brand could benefit from Ethical Accreditation? Our accredited brands proudly display our logo, displaying to consumers that its products are both ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Toothpaste Sector have been awarded with our ethics and sustainability certification. If you would like some more information, contact us or complete a free initial assessment form.