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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Crazy Jack

How ethical is Crazy Jack?

Crazy Jack is a brand of pasta and grains which has a good score on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table.

With a high GSG score, Crazy Jack can be considered an ethical brand. Crazy Jack hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Pasta, Pulses & Rice sector to follow Crazy Jack’s example and adopt more ethical policies and practices.

What does Crazy Jack do?

Crazy Jack was created in 1998 and specialises in sourcing organic dried fruit, nuts and seeds from organic farmers and growers worldwide.

In which areas does Crazy Jack perform well?

Crazy Jack performs well for its Environmental Report as its parent company, Community Foods, has a Net-Zero Strategy which sets out the company’s aim to become Net Zero by 2040 plus other targets. It also gets a top score for our GM and Organic criteria as all of its products are 100% organic, and certified by The Soil Association or the EU.

Overall we were very impressed with Crazy Jack’s clear ethos, producing products that are 100% organic, so the brand has been awarded a top rating for our Ethical Innovator criterion. Find out more about our ethical criteria.

What can Crazy Jack do to improve its score?

The above benchmark score that Crazy Jack is awarded on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table is the result of an evaluation of multiple ethical criteria.

As Crazy Jack already receives a top score in the Ethical Pasta, Pulses & Rice sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Crazy Jack will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating