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Ethical brand ratings and accreditation since 2001

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Deep Heat

How ethical and sustainable is Deep Heat? 

Deep Heat is included in The Good Shopping Guide‘s Pain Remedies Ethical Ratings Table. Although Deep Heat has not yet upheld our ethical standards, we are confident that it will do so in the future and become an organisation that operates with higher standards. By requesting Ethical Accreditation, which would entail a more thorough investigation and recommendations for ethical development, Deep Heat might raise consumer trust.

Do you want to see how Deep Heat compares against other popular brands within the Ethical Pain Remedies Sector? Visit the Pain Remedies Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can help you to find out more about the criteria that a brand has to fulfil to receive a top rating.

The Good Shopping Guide suggests that all brands follow the good example that has been set by our top-rated brands and adopt more ethical practices.

What does Deep Heat do?

Deep Heat is a pain relief gel that provides heat relief to sprains, strains, joint, foot and muscle pain. This is available in a roll on gel, heat patches and cream. Deep Heat is owned by both The Mentholatum Company Ltd and Rohto Pharmaceutical Co. Ltd.

For which criteria does Deep Heat perform poorly? 

Deep Heat received a low rating for Organic and Vegetarian/vegan, due to a lack of organic and plant-based products within its product range. Deep Freeze also receives a middle rating for Animal Welfare, since neither the brand or its parent company has a statement confirming its position on animal testing.

In what areas does Deep Heat score well for its ethics?

Deep Heat receives a high rating for Nuclear Power, Animal Welfare, Armaments, Irresponsible Marketing and Political Donations.

How can Deep Heat improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

By publishing an environmental report that includes a variety of goals for the company to work towards, proof of the progress being achieved, as well as a range of organic or vegan items, Deep Heat may raise its rating and satisfy our essential ethical requirements.

Were you aware that your brand could benefit from Ethical Accreditation? Our accredited brands can proudly display The Good Shopping Guide mark, demonstrating to consumers that it is an ethical and sustainable brand. Our Ratings Table can show you which other brands within the Ethical Pain Remedies sector have been awarded with our ethics and sustainability certification.

Would you like to find out more? Please contact us or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating