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Ethical brand ratings and accreditation since 2001

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How ethical is Divine?

Divine, a chocolate brand, is one of The Good Shopping Guide’s well-rated ethical chocolate brands. Divine is owned by Ludwig Weinrich GmbH & Co. and the brand receives an excellent Good Shopping Guide Ethical Score in our Ethical Chocolate Ratings Table and as a result of this passes our ethical benchmark and can be considered one of our excellent ethically rated brands. Compare this to other brands with The Good Shopping Guide’s Ethical Chocolate Rating Table.

We encourage other companies in the Chocolate industry to follow the example that Divine has set and adopt more ethical policies and practices. Read more on the importance of Ethical Chocolate here.

What does Divine do?

The concept for Divine Chocolate was established in 1993 when a Fairtrade company, Nana, and a group of traders teamed up to create a brand that would belong to the farmers in Ghana. The Divine name was created in 2002 along with its first chocolate bar and within months had spread to the UK. Read more about Divine’s story here. 

Divine sells organic, Fairtrade chocolate in a range of different flavours now available for purchase in 12 countries worldwide.

In what areas does Divine perform well?  

Divine performs well in the Genetic-Modification of products; some of Divine’s products are specifically listed as non-GMO, and its parent company Ludwig Weinrich GmbH & Co. has released a statement about being non-GMO also. Therefore Divine received a high rating in this area. The brand received a top rating for also providing Organic and Vegan chocolate that is certified by The Soil Association and is also a part of The Vegan Society. The brand is also one of the best Fairtrade chocolate brands for its availability in most supermarkets, and the brand is listed by the Fairtrade Foundation. In 2015 Divine ceased the usage of palm oil as an ingredient in its products, stating that finding alternatives is better for the forest, better for the wildlife and better for you!

How could Divine rate higher on our Ethical Chocolate Rating Tables? 

Due to its excellent score, Divine is eligible for Ethical Accreditation from The Good Shopping Guide. Ethical Accreditation would further increase customers’ confidence in the brand. To improve its score further, Divine should consider looking into its Environmental Report and ensure that it is setting goals to focus on for the future to prove how this brand is helping the environment. This would move its Environmental Report from a middle to a top rating! Find out more about How We Rate and our methodology.


If you are associated with a chocolate brand, find out how Ethical Accreditation with The Good Shopping Guide could benefit your business. Get in touch for more information or fill out our quick, initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating