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Ethical brand ratings and accreditation since 2001


How ethical is Doji?

Doji, a trading platform for refurbished smartphones, is part of The Good Shopping Guide’s community of Ethical Accreditation members and is featured on our list of the Top 200 Ethical Businesses.

On the Doji website, you have the option to either purchase a phone or sell your own phone. Doji’s innovative model offers high-value Green IT solutions with a circular consumption approach, helping consumers reduce carbon emissions from tech devices while increasing cost savings.

Doji’s platform creates an amplified network effect, unlocking environmental and economic value. Integrating refurbished options for purchasing, upgrading, trading, selling, recycling, and donating, while measuring emissions, Doji drives a sustainable cycle that accelerates Net Zero goals. This reduces IT costs and environmental impact, meeting the demand for responsible consumption.

By reimagining tech device consumption, Doji promotes a greener future and stands for transparency, quality, and holistic sustainability.

What makes Doji so sustainable?

Doji has a comprehensive list of environmental and ethical policies in areas such as sustainability, recycling and diversity and equality. This demonstrates the company’s commitment to being an ethical and sustainable company that values the environment and its employees.

Doji’s mission is to minimise the environmental impact of mobile phone production and eliminate electronic waste (also known as e-waste) by encouraging the re-use and recycling of unwanted smartphones.

The company’s impact page discusses the harmful environmental impact of mobile phone production. Roughly 85 kilograms of CO2 is generated in the production of a single smartphone! It is therefore significantly more sustainable (and much cheaper!) to purchase a pre-loved smartphone.

Doji states that, on average, 23.9 kilograms of e-waste is produced yearly per head in the United Kingdom. Many of the components used in mobile phones come from precious metals or minerals, which cause serious environmental harm when extracted from the earth. Doji recognises that it is far more efficient to reuse these materials, rather than further depleting our earth’s natural resources.

Additionally, the sourcing and manufacturing process involved in producing smartphones comes with potential human rights concerns. Many mobile phones contain Conflict Minerals, which are sold to fund violence and conflict in war-torn countries. (You can read more about Conflict Minerals here.)

As Doji is involved in the sale of used or refurbished smartphones, its products do not require the sourcing of new conflict materials. During the refurbishment process, the internal components of the smartphones are not replaced with new ones, which means that the minerals used in their original manufacturing remain unchanged. Doji therefore reduces the need for the sourcing of new conflict minerals, which improves the human rights record of its products.

How did Doji attain Ethical Accreditation?

Doji has achieved Ethical Accreditation from The Good Shopping Guide. This involved a thorough assessment of the brand’s ethical policies and practices to verify its ethical status. Doji is subject to regular assessments to ensure the company maintains high ethical standards.

As a result, Doji is permitted to use our Good Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise Doji as an ethical brand.

Visit our ratings tables to see which brands have achieved The Good Shopping Guide’s Ethical Accreditation. To find out more about how it works, please get in touch or complete a Free Initial Assessment Form.

Explore Doji’s latest used or refurbished phone offers on its website.