Dr Organic

How ethical is Dr Organic?

Dr Organic is a natural cosmetics brand which has achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical Deodorant Ratings Table. With a score of 83 out of 100, Dr Organic demonstrates a commitment to ethical and sustainable business practices, achieving good ratings across the majority of criteria assessed by The GOOD Shopping Guide.

Dr Organic has not yet received The GOOD Shopping Guide’s Ethical Accreditation, an editorial endorsement awarded to brands which achieve a high ethical score across our multi-criteria assessment. Receiving this endorsement would strengthen the brand’s standing as a recognised ethical choice for consumers in the deodorant sector.

What does Dr Organic do?

Dr Organic is headquartered in Swansea, Wales, and was acquired by Damier Group, the investment vehicle of Belgian pharma entrepreneur Yvan Vindevogel, in August 2021. The company is the UK’s largest Soil Association COSMOS Organic certified beauty brand. Dr Organic produces a range of natural and organic skincare, body care, hair care, and deodorant products using organic extracts as active ingredients, and is stocked in Holland & Barrett and other health retailers.

Why does Dr Organic perform well ethically?

Dr Organic achieves good ratings across eight of the twelve criteria assessed by The GOOD Shopping Guide. The brand receives good ratings for genetic modification, organic ingredients, and fossil fuels, reflecting its commitment to certified organic formulation and environmental responsibility. Dr Organic receives good ratings for armaments, irresponsible marketing, and political donations, and has no documented public record criticisms. The brand has achieved recognition as an Ethical Innovator, reflecting its approach to developing certified organic personal care products as an accessible alternative to conventional cosmetics.

What could improve Dr Organic’s ethical positioning?

Dr Organic’s ratings for environmental report, animal welfare, and vegetarian and vegan verification are all acceptable rather than good, representing the primary areas for improvement. The environmental report rating suggests that transparency around sustainability performance could be strengthened through more comprehensive public disclosure of the company’s environmental commitments and progress.

The acceptable ratings for animal welfare and vegetarian and vegan verification indicate that not all products within Dr Organic’s range meet the higher standards required for good ratings in these categories. Expanding the proportion of fully vegan and cruelty-free certified products across the deodorant range, and strengthening animal welfare commitments throughout the supply chain, would bring these ratings in line with the strong performance demonstrated across other criteria.

Obtaining The GOOD Shopping Guide’s Ethical Accreditation would provide editorial recognition of Dr Organic’s ethical standards and make it easier for consumers to identify the brand as an editorially endorsed choice in the deodorant sector. For a brand that holds COSMOS Organic certification, this endorsement would complement its existing credentials.

Dr Organic is a solid choice for consumers seeking certified organic deodorant from a brand with established ethical credentials. Consumers can explore how Dr Organic compares to other brands on our Ethical Deodorant Ratings Table and learn more about how we rate brands on ethical criteria.