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Ethical brand ratings and accreditation since 2001

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How ethical is Drumsticks?

Drumsticks is a sweets brand owned by Swizzels Matlow Ltd. which has a below-benchmark score on The Good Shopping Guide’s Ethical Sweets Ratings Table.

Although Drumsticks has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Drumsticks if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Sweets sector and see how other brands score in our Ethical Sweets Ratings Table.

What does Drumsticks do?

Swizzels has been making sweets since 1928 and owns a number of well-known sweet brands including Drumsticks, Rainbow Drops, Love Hearts, Refreshers and various gummy sweets.

In which areas does Drumsticks perform poorly?

Despite Drumsticks’ progress, there is still room for improvement. Drumsticks was marked down under our criteria for the Environment, Palm Oil usage, Animal Welfare and Ethical Trading, due to a lack of available information in these areas.

Find out more about how we rate by exploring our ethical criteria.

In which areas does Drumsticks score well for its ethics?

We found no public record criticisms of Drumsticks relating to Nuclear or Fossil Fuels, so it also scores well for these criteria.

How can Drumsticks improve its ethical rating?

The below-benchmark score that Drumsticks is awarded on The Good Shopping Guide’s Ethical Sweets Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Drumsticks has some issues to resolve, including  its vague Environmental Report which does not include much information, and its use of palm oil.

If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Drumsticks some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating