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Ethical brand ratings and accreditation since 2001

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How ethical is Dualit?

Dualit is included in The Good Shopping Guide’s Kettles Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Kettle companies to follow Dualit’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Dualit rates against other brands within the Ethical Kettles Sector? Visit the Kettles Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Dualit do?

Dualit was founded by Max Gort-Barten and had its first patented product, the flip-sided toaster in 1946. The brand specialised in the creation of toasters expanding into other countertop products in 2000s. Dualit is now sold in 55 different countries. The brand has expanded its product range far past toasters now selling kettles, coffee products, hand mixers, blender, bottle warmers and sterilisers as well as a catering range.

In what areas does Dualit perform well? 

Dualit performs well in many areas of business. Dualit’s strong Code of Conduct specifying a maximum of 60 working hours and only allows 14 year old workers when ILO conventions align earned the brand a top rating. Dualit also received a high score for Political Donations, Armaments, Human Rights concerns, Animal Welfare, Fossil Fuels and Nuclear Power as the brand received no criticism in any of these areas.

How could Dualit rate higher on our Kettles Ethical Ratings Table? 

Dualit is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard. Dualit could improve its ethical rating score further by improving its Environmental Report, at current, the report is vague and doesn’t contain any details sharing what the company is doing to tackle the big industry concerns.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating