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Ethical brand ratings and accreditation since 2001

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How ethical is Dyson?

Dyson is an appliance brand which was originally founded by James Dyson in England in 1991, though the brand is now based in Singapore.

Dyson has been given a below-benchmark score on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Dyson make progress in future.

Read more about the issues facing the Ethical Vacuum Cleaners sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Dyson perform poorly?

Dyson is awarded a bottom score for its Environmental Report and Code of Conduct, as its Sustainability Page does not include any targets, and its Code of Conduct is not publicly available (only its Modern Slavery Statement).

Dyson is given a middle rating for Human Rights, as a group of migrant workers at one of its factories in Malaysia recently launched legal claims against Dyson including allegations of forced labour. Find out more about how we rate by exploring our ethical criteria.


In which areas does Dyson score well for its ethics?

We found no criticisms of Dyson relating to; Nuclear Power, Fossil Fuels, Animal Welfare, Armaments or Political Donations, so it scores well for these criteria.

How can Dyson improve its ethical rating?

The below-benchmark score that Dyson is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Dyson has some issues to resolve including its lack of a public Code of Conduct.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating