E45

Is E45 ethical?

E45, a skincare brand owned by KKR & Co has been researched and assessed The GOOD Shopping Guide.  The brand receives a low GOOD Shopping Guide score in our Ethical Skincare Ratings Table and therefore does not meet our ethical benchmark to be considered a good ethical brand.

E45 specialises in skin care for mild-moderate skin conditions such as eczema, as it is an emollient, trapping moisture and healing and softening the skin.

In which categories does E45 score well?

Unfortunately, E45 only receives one top rating, for Environmental Report and one middle rating, for claiming vegan products.

In which categories does E45 score poorly?

E45 receives a bottom rating in the majority of our research categories including Organic as it does not have any products certified as either organic.