E45

Is E45 ethical?

E45, a skincare brand owned by Karo Pharma AB has been researched and assessed The Good Shopping Guide.  The brand receives a low Good Shopping Guide score in our Ethical Skincare Ratings Table and therefore does not meet our ethical benchmark to be considered a good ethical brand.

E45 specialises in skin care for mild-moderate skin conditions such as eczema, as it is an emollient, trapping moisture and healing and softening the skin.

Karo Pharma AB acquired E45 from Reckitt in 2022.

In which categories does E45 score well?

Despite its below-benchmark rating, E45 performs well across some categories of our research. For instance, E45 receives a top rating in the Environmental Report criterion, as its parent company, Karo Pharma, has a detailed Sustainability Report which reflects its environmental commitments.

E45 also receives a top rating in the Nuclear Power, Fossil Fuels and Armaments criteria. This is because the company has not been linked to any of these unethical industries.

In which categories does E45 score poorly?

Unfortunately, E45 receives a bottom rating in the Organic and Vegetarian/vegan categories, as it does not have any products certified as either organic or plant-based.

Additionally, as E45 does not confirm whether or not it tests on animals, the brand receives a middle rating for Animal Welfare.