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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

Ecover

Is Ecover a sustainable cleaning products brand? 

Owned by SC Johnson & Son, Ecover is a cleaning products brand. Unfortunately, Ecover has a below-benchmark score within The GOOD Shopping Guide’s Ethical Cleaning Products sector.

Due to Ecover’s below-benchmark score on The GOOD Shopping Guide’s Cleaning Products Ethical Ratings Table, it cannot yet be classed as an ethical cleaning products brand.

Would you like to see how other popular brands rank against Ecover within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The GOOD Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have met in order to achieve a top rating.

The GOOD Shopping Guide encourages all brands to follow the example set by our top-rated brands and start introducing more sustainable practices.

What does Ecover receive a top rating for?

Because of Ecover’s lack of negative ratings, it receives a top score in the categories of Armaments, Nuclear Power and Fossil Fuels.

Why does Ecover receive a bottom rating for our Political Donations category? 

Within recent election cycles, Ecover’s parent company SC Johnson & Son has donated over a million dollars. As this amount is above our threshold for a top or middle rating, Ecover receives a bottom score in this category.

What can Ecover do to improve its score? 

Ecover’s below-benchmark score on The GOOD Shopping Guide’s Cleaning Products Ethical Ratings Table is the result of an assessment of multiple ethical criteria. If Ecover were to improve in its low-rated categories, it would make significant steps towards ethical and environmental progress

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands are able to display The GOOD Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables.

If you would like more information, please get in touch or fill out a Free  Initial Assessment form.

Ethical performance in category

0

GSG score

23
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Toxic Chemicals Policy

    Poor

  • Fossil Fuels

    Good

  • Packaging

    Poor

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating