EE

How ethical and sustainable is EE? 

EE is a mobile phone network owned by BT Group Plc and receives a poor Good Shopping Guide score in our Ethical Mobile Phones Networks Ratings Table. Although EE has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future, though this will take a lot of work.

In which areas does EE perform well? 

EE performs well in our Nuclear Power and Fossil Fuels categories. This is because neither EE nor its parent company, BT Group, was found to be involved in either of these controversial industries.

In which areas does EE perform poorly? 

As one of the lowest scoring brands in our Mobile Networks research, EE still has a lot of room for improvement. The brand was marked down under our criteria for Armaments, due to BT Group’s involvement in the defence industry.

Additionally, EE receives a middle rating for Human Rights and a bottom rating Other Criticisms, due to its involvement in several unethical practices. This includes dangerous network failures, poor treatment of customers and workers’ rights abuses.

How can EE brand improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria in relation to EE. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, EE has some issues to resolve, including its involvement in military operations and poor ethical record.

If your mobile phone network brand values ethics and sustainability, why not check out The Good Shopping Guide’s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.