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Ethical brand ratings and accreditation since 2001

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How ethical is EFFN?

EFFN is a brand of self tan products which has a below-benchmark score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. Although EFFN has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in EFFN if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Self Tan sector.


What does EFFN do?

EFFN is a brand of self tan which produces a hydrating tanning foam tailored to each skin tone, free from alcohol and parabens.


In which areas does EFFN perform poorly?

EFFN was marked down under our criteria for its Environmental Report as this information was not available. It also receives a bottom rating for our Organic and Vegetarian criteria due to a lack of certification.

EFFN gets a middle rating for Animal Welfare as it does not have a statement regarding this on its website. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of EFFN’s  record

We found no past criticisms of EFFN.

In which areas does EFFN score well for its ethics?

We found no criticisms of EFFN relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.


How can EFFN improve its ethical rating?

The below-benchmark score that EFFN is awarded with on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, EFFN has some issues to resolve, including its lack of certification for Organic products and its lack of an Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give EFFN some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating