EQ

How ethical is EQ?

EQ is a sun protection brand, owned by SURFCLOUD LDA, and one of The GOOD Shopping Guide’s top-rated ethical brands.

The brand receives an excellent GSG ethical score in our Ethical Sun Protection Ratings Table and successfully passes our ethical benchmark. We encourage other companies in the Sun Protection sector to follow EQ’s example and adopt more ethical policies and practices.

In which areas does EQ perform well?

EQ performs well across the majority of The GOOD Shopping Guide’s ethical criteria. The brand achieves top ratings in the Environment categories, reflecting its strong commitment to sustainable and eco-friendly practices.

EQ’s sun protection products are certified organic by Ecocert and Cosmebio, and the brand uses recyclable packaging materials with FSC certification. The company has also made a clear commitment to formulas that are free from GMOs, further demonstrating its respect for the natural environment.

We found no negative records for EQ in relation to fossil fuels, armaments, animal welfare, political donations, irresponsible marketing, or public record criticisms.

What makes EQ sustainable?

EQ’s sustainability credentials are rooted in its approach to product formulation and packaging. The brand’s formulas hold organic certification from both Ecocert and Cosmebio, two of the most respected certification bodies in the cosmetics industry. Its packaging is made from recyclable materials and carries FSC certification, ensuring responsible sourcing.

Beyond its products, EQ is developing partnerships with ocean protection organisations, both scientific and educational, to support local communities. The brand is also working with youth associations to create educational initiatives around responsible sun protection that does not harm the environment. In addition, EQ collaborates with associations in Africa, providing products to young surfers while raising awareness about respecting the ocean and the natural world.

How did EQ attain Ethical Accreditation?

EQ has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. EQ is subject to a regular review to ensure the company maintains high ethical standards.

As a result, EQ is permitted to use our GOOD Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise it as an ethical brand.