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Ethical brand ratings and accreditation since 2001

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Faith in Nature

How ethical is Faith in Nature?

Faith in Nature is included in The Good Shopping Guide’s Washing Up Liquids Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Washing Up Liquid companies to follow Faith in Nature’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Faith in Nature rates against other brands within the Ethical Washing Up Liquid Sector? Visit the Washing Up Liquid Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Faith in Nature do?

Faith in Nature was founded by Rivka Rose in 1974. In 1974 natural, cruelty free and vegan products were not so popular and Faith In Nature was created to harness the power of Nature without harming it. Faith in Nature sells a range of products such as Washing up liquid, haircare, lotions and laundry products as well as offering refills. Products are available in multiple scents ranging from Grapefruit to Lavender to Aloe vera and Tea tree.

In what areas does Faith in Nature perform well? 

Faith in Nature performs well in many areas of business. The brands sustainability page mentions the sustainable packaging that they use as well as issues regarding Palm oil. Despite not being certified the brand does claim to use organic ingredients in its products as well as its commitment to tree planting. Faith in Nature is CFI and Vegan Society certified and also receives a high rating in our Nuclear Power, Fossil Fuels, Armaments and Political Donation categories.

How could Faith in Nature rate higher on our Washing Up Liquids Ethical Ratings Table? 

Faith in Nature is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard. Faith in Nature could improve its ethical rating score further by releasing a statement on the usage of Toxic Chemicals, the brand currently states that it does not use parabens but does not mention the other chemicals.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating