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Fiji Water

Is Fiji Water the most ethical and sustainable bottled water? 

Fiji Water is a brand of bottled water that appears in The Good Shopping Guide’s Ethical Bottled Water Ratings Table. Although Fiji Water has not yet met our ethical benchmark, we hope to see the brand make progress in the future. There are numerous criteria a brand must meet in order to be given Ethical Accreditation by us, and in some of those areas, Fiji Water is meeting expectations. In others, there is still much progress to be made.

We would have extra confidence in this brand if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would be able to make a further detailed assessment and provide recommendations for ethical improvement. We acknowledge that there is a lot of room for improvement by this brand, but we are confident that this brand can become Ethically Accredited in the future if it makes some significant changes in its business ethics and sustainability policies.

For more information about Ethical Bottled Water, please see our editorial article on the ethical issues facing this industry.

What does Fiji Water do?

Fiji Water was established in 1996. Today, it is accessible through direct delivery as well as in hotels, eateries, and retail spaces.

Fiji Water, a significant export from the Fiji Islands, is presently the most popular bottled water imported into the United States and is consumed in more than 60 other nations. According to Fiji Water, it is devoted to conducting business ethically and looking for worthwhile possibilities to change the world; though these statements have been researched and investigated by The Good Shopping Guide.

For which criteria does Fiji Water perform poorly? 

Even though Fiji Water ranks highly in some categories, there is still a plethora of ethical issues yet to be dealt with by the company. The brand receives a bottom rating for Political Donations, due to The Wonderful Company’s regular donations in the United States.

Additionally, Fiji Water receives a bottom rating for Public Record Criticisms, as the brand and its parent company have been criticised for several issues. Specifically, Fiji Water has been criticised for the environmental impact of extracting water from Fiji and transporting it thousands of miles across the world.

In what areas does Fiji Water score well for its ethics?

Fiji Water does score above our benchmark in vital categories such as Animal Welfare and Genetic Modification.

There is no negative record of Fiji Water supporting or financially profiting from Nuclear power or Fossil Fuels.

To find out more about how we research and rank brands, see our How We Rate methodology page.

Ethical Accreditation for Bottled Water brands

If you work for or own an Ethical Bottled Water brand, why not look into Ethical Accreditation for your company? Get sustainability and business ethics advice and tailored suggestions, as well as apply to use our prestigious Ethical Mark. Fill out our Initial Sustainability and Ethics form to get the process started!

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating