Skip to content

Ethical brand ratings and accreditation since 2001

Back to table


Are Flash cleaning products ethical and sustainable? 

Owned by The Procter & Gamble Company, Flash is a popular brand that produces cleaning products. Unfortunately, Flash has a below benchmark score within The Good Shopping Guide’s Ethical Cleaning Products sector.

Due to Flash’s low score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table, it does not meet the minimum ethical benchmark and cannot be classed as an ethical brand. Despite this, The Good Shopping Guide suggests that Flash contacts us to apply for Ethical Accreditation. Once we have received Flash’s application, we will offer it some advice on how to become a more ethical brand.

Are you interested in finding out how other well-known brands rank against Flash within the Ethical Cleaning Products sector? Have a look at the Cleaning Products Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can gain further insight into the criteria that our top-rated brands have met in order to achieve a top rating.

The Good Shopping Guide encourages all brands to take inspiration from our top-rated brands and start introducing more ethical practices.

Is Flash a cruelty-free brand? 

Flash is awarded with a top rating for The Good Shopping Guide’s Environmental Report category.

Flash’s parent company, The Procter & Gamble Company has a recent Citizenship Report which contains environmental and sustainability targets. These include reducing waste, reaching Net Zero by 2040 and reducing water usage.

Is Flash a cruelty-free cleaning products brand? 

Unfortunately, Flash receives a bottom rating for our Animal Welfare category. The Procter & Gamble Company states that it uses animal testing for its products when ‘required by law.’

What can Flash do to improve its score? 

Flash’s below-benchmark score within The Good Shopping Guide’s Ethical Cleaning Products sector,  is the result of a consideration of multiple ethical criteria.

As it does not meet our minimum ethical benchmark on the Cleaning Products Ethical Ratings Table, Flash is not currently eligible for Ethical Accreditation. Despite this, we still suggest that Flash gets in touch with The Good Shopping Guide to apply. After we have received Flash’s application, it will be offered some advice on how to improve upon its bottom scores.

Did you know that obtaining Ethical Accreditation could be beneficial for your cleaning products brand? Accredited brands can display The Good Shopping Guide mark, highlighting to consumers that it can be trusted as an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. Would you like some more information? Please contact us or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating