How ethical is Function of Beauty?
Function of Beauty is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table.
With a high GSG score, Function of Beauty can be considered an ethical brand. Function of Beauty hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.
We encourage other companies in the Ethical Shampoo & Conditioner sector to follow Function of Beauty’s example and adopt more ethical policies and practices.
What does Function of Beauty do?
Function of Beauty was created in 2015 by two MIT graduates and a chemist who wanted to create custom beauty products for a range of customers.
In which areas does Function of Beauty perform well?
We found no criticisms relating to; Genetic Modification, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, therefore Function of Beauty scores well for these criteria.
Find out more about how we rate brands.
What can Function of Beauty do to improve its score?
The above benchmark score that Function of Beauty is awarded on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.
As Function of Beauty already receives a top score in the Ethical Shampoo & Conditioner sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Function of Beauty will be offered the use of The Good Shopping Guide ethical mark.
However, we would encourage Function of Beauty to introduce organic and vegan certified products into its range, as well as improve its Environmental Report. By making these changes, Function of Beauty would improve its overall GSG score.
Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.
Ethical performance in category
GSG score
GSG category benchmark
Ethical Rating
Environment
-
Environmental Report
Poor
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Acceptable
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating