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Ethical brand ratings and accreditation since 2001

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Function of Beauty

How ethical is Function of Beauty?

Function of Beauty is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table.

With a high GSG score, Function of Beauty can be considered an ethical brand. Function of Beauty hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Shampoo & Conditioner sector to follow Function of Beauty’s example and adopt more ethical policies and practices.

What does Function of Beauty do?

Function of Beauty was created in 2015 by two MIT graduates and a chemist who wanted to create custom beauty products for a range of customers.

In which areas does Function of Beauty perform well?

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, therefore Function of Beauty scores well for these criteria. Find out more about our ethical criteria.

What can Function of Beauty do to improve its score?

The above benchmark score that Function of Beauty is awarded on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

As Function of Beauty already receives a top score in the Ethical Shampoo & Conditioner sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Function of Beauty will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage Function of Beauty to gain certification for its Organic and Vegan products, and improve its Environmental Report in order to improve its score. If Function of Beauty applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating