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Ethical brand ratings and accreditation since 2001

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How ethical is General Accident?

General Accident

How ethical is General Accident?

General Accident, a socially responsible car insurance brand owned by Aviva, is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 83 in our Ethical Insurance Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Insurance sector to follow General Accident’s example and adopt more ethical policies and practices.

In which areas does General Accident perform well?

General Accident performs well across many aspects of our research. For instance, the brand has achieved a top rating in the Environmental Report category, due to Aviva’s extensive sustainability commitments and Net Zero plan.

Additionally, General Accident was awarded a top rating for Environmental Destruction, as neither the brand nor its parent company was found to be involved in environmentally harmful projects such as fossil fuel extraction or deforestation. 

What makes General Accident so sustainable? 

Through its parent company Aviva, General Accident has a wide range of sustainable initiatives that further the brand’s ethical status. 

Aviva is particularly progressive in its climate policies. As a signatory of the Montreal Pledge, Aviva regularly publishes its carbon emissions and has pledged to reduce its carbon footprint in line with the Paris Agreement.

Aviva has outlined its plan to reduce its carbon footprint by 25% by 2025, and fully transition to Net Zero by 2040.

How did General Accident attain Ethical Accreditation?

General Accident has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. General Accident is subject to an annual review to ensure the company maintains high ethical standards.

As a result, General Accident is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise General Accident as an ethical brand.

Ethical performance in category

0

GSG score

83
75

GSG category benchmark

100

Awarded Ethical Accreditation

Ethical Rating

Environment

  • Environmental Report

    Good

  • Environmental Destruction

    Good

  • Carbon Disclosure & Reduction Targets

    Good

People

  • Irresponsible Lending

    Poor

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Good

  • Responsible Investment Policy

    Acceptable

  • Other Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating