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Ethical brand ratings and accreditation since 2001

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Giffgaff

Is Giffgaff ethical and sustainable?

Giffgaff is a low-ranking brand in The Good Shopping Guide’s Ethical Ratings & Comparison Tables.

Giffgaff is a mobile phone network jointly owned by Liberty Global Plc and Telefonica S.A.  and receives a passable Good Shopping Guide score in our Ethical Mobile Phones Networks Ratings Table. Although Giffgaff has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future.

In which areas does Giffgaff perform well? 

Neither Telefonica nor Liberty are involved in the Nuclear Power or Fossil Fuels industries, so GiffGaff receives a top rating in these categories.

In which areas does Giffgaff perform poorly? 

Giffgaff was marked down under the Armaments category, as Telefonica supplies military technology and intelligence services.

Additonally, Giffgaff’s other parent company, Liberty Global, has financially contributed to US parties/candidates, resulting in a bottom rating for Political Donations.

How can Giffgaff brand improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria in relation to Giffgaff. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, Giffgaff and its parent companies have some issues to resolve. This includes ceasing involvement in political donations and the defence industry.

If your mobile phone network brand values ethics and sustainability, why not check out The Good Shopping Guide’s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.

Ethical performance in category

0

GSG score

59
67

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

People

  • Armaments

    Acceptable

  • Political Donations

    Poor

  • Human Rights

    Good

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Acceptable

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating