Skip to content

Ethical brand ratings and accreditation since 2001

Back to table

Green & Wild’s

How ethical is Green & Wild’s?

Green & Wild’s, a brand owned by Switchstone Ltd specialising in natural foods and ingredients for pets, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand was founded to sell antler dog chews; these are all-natural, durable chews which provide minerals and don’t have a nasty, meaty smell (good for humans too!). The company now stocks all kinds of sustainable, natural snacks and treats for cats and dogs.

The brand receives an excellent Good Shopping Guide ethical score of 82 in our Ethical Cat & Dog Food Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Green & Wild’s example and adopt more ethical policies and practices.

In which areas does Green & Wild’s perform well? 

Green & Wild’s performs well across our criteria for the Environment, Animals and People. None of its ingredients are made from GM crops; the brand uses sustainable natural wood for its wooden chew toys, are 100% natural and products are UK-produced. Producing items in the UK is a good way to cut down on air miles, and also to ensure that workers are protected by sufficient labour laws. These business practices all show an awareness of the environmental impact of pet food.

Additionally, due to its exemplary ethical practices, Green & Wild’s receives a top rating in the Ethical Innovator criterion, which is only awarded to brands with the highest ethical standards.

What makes Green & Wild’s so sustainable?

Green & Wild’s has a wide range of sustainable initiatives that further the brand’s ethical status. The brand does not test its products on caged animals, only on pets from loving homes!

How did Green & Wild’s attain Ethical Accreditation?

Green & Wild’s has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Green & Wild’s is subject to a biennial review to ensure the company maintains high ethical standards.

As a result, Green & Wild’s is permitted to use our Good Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise Green & Wild’s as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating