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Ethical brand ratings and accreditation since 2001

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Gym King

How ethical is Gym King?

Gym King is an activewear brand owned by The Gym King Ltd., and has a high score on The Good Shopping Guide’s Ethical Activewear Ratings Table.

With a GSG score of 80, Gym King can be considered an ethical brand. Gym King hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Activewear sector to follow Gym King’s example and adopt more ethical policies and practices.

What does Gym King do?

Gym King is an Activewear brand which was founded in 2014 by Jay Parker whose vision was to create “multifunctional athleisure clothing”.

In which areas does Gym King perform well?

Gym King performs well across all of The Good Shopping Guide’s criteria. It receives a high score in our Environmental Report criteria due to its Sustainability page outlining circularity, packaging and responsible sourcing, and for Animal Welfare as it does not use any animal-derived materials in its products.

We found no other criticisms, therefore Gym King scores well across all of our ethical criteria including Human Rights, Nuclear and Fossil Fuels.

What can Gym King do to improve its score?

The above benchmark score that Gym King is awarded with on The Good Shopping Guide’s Ethical Activewear Ratings Table is the result of an evaluation of multiple ethical criteria.

As Gym King already receives a top score in the Ethical Activewear sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Gym King will be offered the use of The Good Shopping Guide ethical mark.

However, Gym King scores poorly for our Code of Conduct criterion, due to a lack of availability. It could improve its score by publishing a robust Code of Conduct. If it applies for Ethical Accreditation then The Good Shopping Guide will be able to offer Gym King some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Better Cotton Initiative


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating