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Ethical brand ratings and accreditation since 2001

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How ethical is Gymshark?

Gymshark is an activewear brand owned by Gymshark Ltd., and has a high score on The Good Shopping Guide’s Ethical Activewear Ratings Table.

With a GSG score of 80, Gymshark can be considered an ethical brand. Gymshark hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Activewear sector to follow Gymshark’s example and adopt more ethical policies and practices.

What does Gymshark do?

Gymshark was founded in 2012 in Birmingham, and has now grown into an international Activewear brand. Gymshark has a focus on community and its ethos is based around inclusivity, accessibility and conscious living.

In which areas does Gymshark perform well?

Gymshark performs well across all of The Good Shopping Guide’s criteria. It receives a high score for its Environmental Report which contains details of the brand’s carbon emission goals and use of recycled materials. Gymshark does not use any animal-derived products so also scores well for Animal Welfare. It also gets a great Code of Conduct score.

We found no Human Rights or other criticisms, therefore Gymshark scores well across all of our ethical criteria including Human Rights, Nuclear and Fossil Fuels.

What can Gymshark do to improve its score?

The above benchmark score that Gymshark is awarded with on The Good Shopping Guide’s Ethical Activewear Ratings Table is the result of an evaluation of multiple ethical criteria.

As Gymshark already receives a top score in the Ethical Activewear sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Gymshark will be offered the use of The Good Shopping Guide ethical mark.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Better Cotton Initiative


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


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