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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Haden an ethical kettle brand? 

On The Good Shopping Guide’s Kettles Ethical Ratings Table, Haden has an above-benchmark score and as a result, is classed as an ethical kettle brand.

Because Haden already meets the minimum ethical benchmark in The Good Shopping Guide’s Ethical Kettles sector, it is eligible for Ethical Accreditation.  The Good Shopping Guide encourages Haden to get in touch with us and send us an application. When we have received Haden’s application, it will be allowed to display our ethical logo. Additionally, we will offer Haden some tips on how to improve its score even further.

Are you interested in finding out how Haden ranks against other Kettles brands within the Ethical Kettles sector? Visit the Kettles Ethical Ratings Table.  From The Good Shopping Guide’s Ratings Tables, you can learn all about the criteria that a brand must fulfil in order to meet our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to begin adopting more ethical and sustainable policies, taking inspiration from our top-rated brands like Haden.

What makes Haden an ethical brand?

As a top-rated brand, Haden has a top rating in the majority of our categories. These include Human Rights, Fossil Fuels and Nuclear Power due to its lack of negative records.

Does Haden have a Code of Conduct?

Unfortunately, Haden does not have a Code of Conduct on its website.

Because of this lack of detail, it receives a bottom score in our Code of Conduct category.

What can Haden do to improve its score? 

Haden’s top score on The Good Shopping Guide’s Kettles Ethical Ratings Table is the result of an assessment of multiple ethical criteria.

Since Haden’s score already reaches the minimum ethical benchmark in the Ethical Kettles sector, The Good Shopping Guide encourages it to get in touch to apply for Ethical Accreditation. Once we have received Haden’s application, it will be offered the use of our logo. Additionally, Haden will receive some tips on how to improve its score further.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating