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Ethical brand ratings and accreditation since 2001

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Haden

How ethical is Haden?

Haden is an appliance brand which was founded in 1958 by Denis Haden of the ‘Haden Bros’ motorcycle brand in order to manufacture kettles.

Haden has achieved an acceptable score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

 

In which areas does Haden perform well?

Haden performs well for most of our criteria with the exception of those relating to its Environmental Report and Code of Conduct.

The above benchmark score that Haden is awarded on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table is the result of an evaluation of multiple ethical criteria.

 

What can Haden do to improve its ethical score?

Haden is encouraged to apply for Ethical Accreditation. If successful in its application, Haden would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

To further increase its score, Haden could publish both an Environmental Report and a Code of Conduct, as it is currently given a bottom rating for these criteria.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

75
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Code of Conduct

    Poor

  • Political Donations

    Good

  • Human Rights

    Good

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating