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Ethical brand ratings and accreditation since 2001

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Hastings Direct

How ethical and sustainable is Hastings Direct?

Hastings Direct is a brand of insurance rated for its ethics and sustainability by The Good Shopping Guide. The brand scored above the ethical benchmark in The Good Shopping Guide’s Ethical Insurance Ratings Table.

Hastings Directs also ranks in the top percentile in the majority of all our research categories. We encourage other insurance brands to look to the example set by Hastings Direct, in terms of its ethics and sustainable business practices.

If Hastings Direct applied for Ethical Accreditation, we would be open to awarding the brand with this status. By doing this, Hastings Direct would be able to take action on more detailed suggestions for ethical improvement, from The Good Shopping Guide.

To find out more information about the Ethical Insurance sector and the ethical issues within it, read our article on Ethical Insurance Companies.

What is Hastings Direct and what does it do?

Hastings Insurance Services Ltd is a UK insurance broker that offers customer service via the phone, online, and through mobile apps. The company offers a variety of auxiliary goods and services, including breakdown cover, personal accident, substitute vehicle and key, and legal cover, in addition to car, bike, van, and home insurance. Additionally, the business provides unsecured personal loans.

It was a component of the Hastings Group, a company that was traded on the London Stock Exchange up until November 2020, when a group led by the South African company Rand Merchant International and the Finnish insurer Sampo Group purchased it.

David Gundlach and Andrew Bowen’s business concept served as the foundation for the establishment of the corporation. In 2006, the Insurance Australia Group purchased it, and in 2009, the company’s management did so.

Where does Hastings Direct score well as a brand ethically?

Hasting Direct scores in the top percent of brands in most of our assessment categories such as Irresponsible Lending and Environmental Destruction. These are key research criteria for the Insurance sector.

How can Hasting Direct improve its ethical rating?

The Good Shopping Guide uses a variety of criteria to determine if a brand is considered ethical and suitable for Ethical Accreditation. Hastings Direct’s scores in each of its critiqued areas is calculated by these criteria.

Corporate social responsibility, sustainability, and ethical insurance certifications

Fill out an Initial Sustainability & Ethics form if you work for or are in charge of an Ethical Insurance company and would like to learn more about getting your brand certified and accredited. Your certification application is launched with this short form. If you have any inquiries about the benefits of Ethical Accreditation for your company, get in touch with us.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


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