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Ethical brand ratings and accreditation since 2001

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Hawaiian Tropic

How ethical and sustainable is Hawaiian Tropic? 

Hawaiian Tropic is included in The Good Shopping Guide‘s Sun Protection Ethical Ratings Table. Although Hawaiian Tropic has not yet upheld our ethical standards, we are hopeful that it will do so in the future and become an organisation that operates with higher standards.

By requesting Ethical Accreditation, which would entail a more thorough investigation and recommendations for ethical development, Hawaiian Tropic might boost customer trust.

What does Hawaiian Tropic do?

Hawaiian tropic began in 1969 by Ron Rice the brand claims to produce skin-loving, Hawaiian-inspired sun care. The brand sells a range of sun protection such as face protection, every day protection, oils, after sun, sunless tan as well as fragrance mists. Read more on the brand’s story here.

Hawaiian tropic is owned by Edgewell personal care company.

For which criteria does Hawaiian Tropic perform poorly? 

Hawaiian Tropic received a low rating for Organic and Animal Welfare categories. The brands parent company Edgewell’s most recent ATP confirmed that the company does test on animals when required by law.

Past Criticisms of Hawaiian Tropic’s ethical record

Hawaiian Tropic faced criticism when Edgewell was listed as a company to avoid due to unsustainable palm oil usage. The company has been criticised for its contribution to the palm oil problem.

In what areas does Hawaiian Tropic score well for its ethics?

Hawaiian Tropic receives a high score for its sustainability report, Genetic Modification Policy, Nuclear power issues, Armaments, Irresponsible Marketing and Political Donations. Edgewell’s sustainability report contains a range of targets including removing ingredients that are not reef safe.

Despite Hawaiian tropic donating money in election cycles, the amount is below our threshold therefore it receives a high rating. Hawaiian tropic also has products certified by The Vegan Society.

How can Hawaiian Tropic improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Hawaiian Tropic might apply for Ethical Accreditation for more detailed guidance on how to improve. Hawaiian Tropic may improve its rating and fulfil our fundamental ethical requirements by ceasing all animal testing and ensuring that products are made organically.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a sun protection company that places ethics high on its priority list? Ethical Accreditation has already benefited brands such as Tropic Skincare and Green People.

Contact us to learn more, or complete our short form for a Free Initial Assessment.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating