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Ethical brand ratings and accreditation since 2001

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How ethical is He-Shi?

He-Shi is a self tan brand which has a good score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. With a high GSG score, He-Shi can be considered an ethical brand. He-Shi hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Self Tan sector to follow He-Shi’s example and adopt more ethical policies and practices.

What does He-Shi do?

He-Shi is a brand of self tan products created in Ireland in 2004. It is the first Irish tanning brand.

In which areas does He-Shi perform well?

He-Shi performs well for its Environmental Report as its site has a Sustainability page with lots of details about the brand’s ingredients and its FSC certified packaging.

We found no criticisms of He-Shi relating to; GM, Nuclear Power, Fossil Fuels, Armaments, Irresponsible Marketing or Political Donations, therefore He-Shi scores well for these criteria.

Find out more about our ethical criteria.

What can He-Shi do to improve its score?

The above benchmark score that He-Shi is awarded on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

As He-Shi already receives a top score in the Ethical Self Tan sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, He-Shi will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage He-Shi to gain more certification for its Animal Welfare policy, plus Organic and Vegetarian certification in order to improve its score for these criteria. If He-Shi applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating