Head & Shoulders

How ethical is Head & Shoulders?

Head & Shoulders is a brand of hair care products which has a below-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table. Although Head & Shoulders has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does Head & Shoulders do?

Head & Shoulders is a brand of hair care now owned by The Procter & Gamble Company (P&G). It is a brand of hair care aimed at combating dandruff and was launched in 1961.

In which areas does Head & Shoulders perform poorly?

On its website, The Procter and Gamble Company has a section titled Structure and Governance. The page includes information about its political involvement and lobbying activity. As its donations are above our threshold, Head & Shoulders gets a bottom rating for Political Donations. Head & Shoulders was marked down under our criteria for Animal Welfare as the brand’s parent company, Procter & Gamble, confirms that it does test on animals when required by law.

Head & Shoulders was also marked down under our criteria for Organic products and Vegetarian/Vegan products due to a lack of certification. It also gets a bottom rating for Irresponsible Marketing due to ongoing lawsuits relating to allegations of carcinogenic contaminants in its Old Spice antiperspirant sprays. Find out more about how we rate by exploring our ethical criteria.

In which areas does Head & Shoulders score well for its ethics?

Head & Shoulders receives a high score for its Environmental Report, as Procter and Gamble has an Environmental Sustainability page on its website which contains information and targets for the environmental topics of water, climate, packaging and forestry.

We found no criticisms relating to Genetic Modification, Nuclear Power or Armaments so Head & Shoulders scores well for these criteria.

How can Head & Shoulders improve its ethical rating?

The below-benchmark score that Head & Shoulders is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Head & Shoulders has some issues to resolve, including its use of animal testing and Fossil Fuels. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Head & Shoulders some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.